Speed of Results
Natural Search Engine Optimization
SEO is the first choice for businesses looking to gain exposure
Search Engine Optimization, better known as SEO, is the active practice of optimizing a website by improving internal and external aspects in order to boost traffic to your website from search engines. This is referred to as “organic” traffic. The majority of web traffic is driven by the major commercial search engines – Google & Yahoo/Bing. If your website cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search. Durham Web Design has put together several highly effective SEO solutions which combine inbound marketing techniques to build trust, rank, authority, and leads with optimization techniques to get higher rankings.
SEO generally has two key pieces that must be considered when implementing a strong SEO strategy; both On-Page and Off-Page need to be a prescense.
Natural SEO Benefits:
Lead Generation Overtime
Monthly Maintenance Required
On Page SEO
The process of optimization involves initial and ongoing component activities. SEO requires upfront work that will reap long term benefits over time, and must be viewed as an essential marketing investment rather than an expense. The payoff in this investment often proves invaluable. Once your website begins to rank on page one of Google and other search engines, its not uncommon for visitors, which can translate into more sales (or whatever goal conversions you seek).
- Site Tags
- Internal Linking
- Site Map Audit
- Search Engine
- Content Development
- External Link Development/Building
- Market Directory Submissions
Off Page SEO
The way your website is programmed (incorporating SEO best practices) is essential to creating a website that will eventually get excellent search engine results; however, it doesn’t end there. A website can be strongly influenced by off-site visibility by seeking and gaining inbound links and creating off-site news (via press releases, articles, directory listings, blogs, etc). Ongoing monitoring, measurement and SEO tuning are essential for continually maintaining and improving your web visibility.
- Market Directory Submissions
- Offsite Blogging & White Hat Back Linking Techniques
- Continued Content Development
- External Link Building
- Ongoing SEO Analysis & Reporting
- Optimized Online Press Releases & Article Publishing
- Social Media Bookmarks
Local Cities Focus (City Leader Pages)
Google Maps Submission, Bing Places for Business, City Page
Development & Backlinking
Getting local search engne results and customers for your business is our specialty, and we are quite good at it too. Web Response works on your site from the ground up to create a plan that will target specific pages of your website to ensure they come up in local cities and areas when potential customers key in the phrases that matter most to you.
City Leader pages are specific pages within your site meant to act as a way to capture traffic from exact geographical areas in relation to your keywords. For Example, the URL for a webpage that is positioned in the Mississauga area for bathroom renovation might look like this: www.companyname.ca/bathroom-renovation-mississauga
This “leader page” will contain content related to both the city of Mississauga and Bathroom Renovations. Further, the user will engage the rest of the website and might examine the company profile, portfolio and eventually enquire about getting a quote for their own bathroom.
- Criminal Lawyer Milton (Raftery Wendl) - # 1 - View Google Results
- Basement Renovation Burlington (360 Custom Contracting) - # 2 - View Google Results
- Metal Roofing Mississauga (Ontario Shake N' Tile) - # 1 - View Google Results
- Custom Home Builder Oakville (Cresmark Construction) - # 1 - View Google Results
- Millwork Oakville (Forest Gate) - # 2 - View Google Results
- Criminal Lawyer Brantford (Hepburn Law) - # 1 - View Google Results
(We have hundreds more, call for more information!)